✨ Enrichment Traits
Automatically enrich accounts with third-party data.
Overview
Enrichment Traits automatically populate account information using third-party data providers. Based on account domain, Meza AI can fill in company details like industry, employee count, and more.
Available Enrichment Data
| Trait | Description | Source |
|---|---|---|
| Company Size | Employee count range | Clearbit/Apollo |
| Industry | Business vertical | Clearbit/Apollo |
| Founded Year | Year company was founded | Clearbit |
| Location | Headquarters location | Clearbit/Apollo |
| Tech Stack | Technologies used | BuiltWith |
| Funding | Total funding raised | Crunchbase |
| LinkedIn URL | Company LinkedIn page | Clearbit |
Enabling Enrichment
- Go to Configuration → Enrichment
- Connect your data enrichment provider (Clearbit, Apollo, etc.)
- Select which traits to enrich
- Enable auto-enrichment for new accounts
- Optionally run enrichment on existing accounts
Using Enriched Data
Once enriched, you can use the data for:
- Segmentation — Filter by industry or company size
- Prioritization — Focus on accounts matching ICP
- Personalization — Tailor outreach based on attributes
- Reporting — Analyze health by segment
💡 Note
Enrichment requires a third-party data provider subscription. Contact your Meza AI rep for partner discounts.